Assists in controlling un-nessecary advertise, time & space in the achievement of objectives.
Media planning is performed in a well-designed structure procedurally. The procedure is categorized into five distinct stages that form the media planning process. The process entails a market analysis, the establishment of the media objective, setting of the strategy, implementation of the strategy, and evaluation and follow-up. The application of the steps is unique to each entity because the audience and the objectives of entities differ.
